SEO or search engine optimization is changing over time as the technology continues to rise and go further. Hence, this 2019, there are several changes that occurred in SEO services. And as a website owner, it is important to know and understand these changes so you will be bale to integrate your website into an advanced platform. As such, here are the top tends that you need to know in SEO and content marketing.
Create Quality Content
Nowadays, we are seeing different brands that leave superficial content behind just to adapt to the changing needs of readers and website visitors towards articles and blogs that cover in depth topics. This means that a lot of blogs are being produced over the Internet with comprehensive insights and thorough research. This idea makes it possible for readers to get substantial information far beyond the traditional content that websites are producing in the recent years. Hence, since this is one of the trends in content marketing and SEO, it is recommended to apply this concept, so you will be bale to boost traffic to your website and create a strong impacts and image to the online community.
Content Creation Process
Another trend about SEO is the investment that website owners put in content creation process. This is to allow websites and brands to create the best of the best content. According to research, 56{f3b888cd21f4f097cf256c2abf48fb4da5e46c34da410c05974afd2e97e2de2a} of the total content marketers increased their investment within the last year on content creation process. Some of the features of this process include writing the actual content, editing, researching keywords and topics, optimizing, creating graphics, leveraging the written content into media, pulling screenshots, planning what the content will cover and the reason behind it and promoting and posting the content across several channels.
Ultra-Targeted Content Through Content Personalization
Another trend about SEO and content marketing is content personalization. According to research, 93{f3b888cd21f4f097cf256c2abf48fb4da5e46c34da410c05974afd2e97e2de2a} of the marketers are using personalization for at least 1 channel in their online marketing strategy. This kind of concepts focuses on tailoring the content your website provides to several users based on readily available information like preferences, browsing and search history and even demographics. Moreover, content personalization will allow the website to have ease on the delivery of better customer experiences, generation of measurable return on investment and increase the loyalty of the customers.
Transparency and Authenticity
According to surveys, consumers agree that being authentic is one of the most important factors for brands. Hence, it is one of the major considerations that customers look for in a website. Being real or authentic would mean that a website owner has to be accountable and upholding the brand promise. It would require transparency, dash and vulnerability.
Expand Your Horizon
The Internet is a dynamic, multi-experience and multi-channel platform. Hence, website owners should realize that flexibility is one of the major keys in achieving success. As such, it is recommended to expand your horizon by catering and offering several types of content. You could do blogging and at the same time, you can also create an interactive section where customers can express their opinions about your content. For instance, Tampa Bay Marketing offers several digital services. This is to provide experience to different kinds of readers or visitors in the online community.
