Are you good at blogging, digital marketing, or graphic design? Or perhaps you have advance expertise in programming or multimedia editing? Are you a beginner planning your first step or are you already thriving as an online instructor? Whatever your field and level are, there are probably multiple similar online courses available on the Internet already. Moreover, whatever expertise you decide to offer, there’s probably a lot of instructors out there already with the same course programs who claim to provide the best instruction there is. Because of its use, convenience, and profitability, the competition with online courses is continuously getting tight. It shouldn’t intimidate you though because the market is huge. You just have to execute your plans decisively and equip yourself with principles that will give you strategic benefits.
In this article, I’m going to share with you the 3 guiding points that people tend to consider before buying any online course. Hopefully, after reading this, you’ll be able to set and execute your plans accordingly and convert a lot of traffic into loyal customers. Let’s get it done!
- Credibility
The logic here is simple: if they don’t trust the offer, they won’t buy it. As a seller, you should know that establishing trust with customers is very important that’s why you should utilize every tool available to show trustworthiness and professionalism. Buyers would want to know that the person offering the course is the right person that will give them what they want. In my experience as an online course buyer, I always tend to look out for professionalism in every platform that a seller has. Website, landing pages, newsletters, social media accounts – you name it. I look for “cleanliness” in them.
If a certain website offering a graphic design course is sloppily designed, or a social media post of a blogging instructor is poorly written, what guarantee do you have that they can give you a good course instruction if they can’t do it on their own? Credibility is walking the talk consistently. You must be able to make your buyers feel that the person offering the course is credible enough and means real business. Also, buyers tend to always check out the reviews and testimonials from the people who have had previous experience with you to be able to further weigh in on your credibility that’s why you should always be capable of delivering results consistently.
- Convenience
The underlying principle here is that people buy online courses because it’s more convenient than doing other things that will give them the same results. People want to learn, but they don’t have the time and energy to comb the web for the right information that will teach them the exact skill or expertise, so they opt to buy an online course. The convenience it offers is excellent but it shouldn’t stop there. An online course should be accessible and should always bank on processes that are simple, fast, and easy. It will always depend on your website because this is as close to a store or classroom you can get and it needs to be the best.
Is your website easy to navigate? Does it provide the necessary information that a visitor might require? Does it look professionally made? These questions should give you an idea of what your front door should be. You can check out great website themes to use like Konversion Shopify Theme to see stunning features. I’ve been using the same theme myself and it works great. There are many ways to make it convenient for your customers like access to your platform, availability of your support, speed of processes, and free stuff. You just have to be creative and resourceful in serving your customers.
- Value
If you’ve established trust and made the most convenient experience ever and yet no one or few seems to join your class, then you’re probably not creating value that potential customers can see. At the end of the day, people will spend their money on the things that will answer their problems or give them their desired results. People constantly look out for things that have value, things that will make life better for them. That’s why you should work into creating unique offers that will not only fulfill their demands but also bring them delight. You can do these by offering freebies, listening to your customers, continuously advancing your expertise, sharing techniques and other things that will be valuable to your customers.
The trade of information is a fruitful one because all participants greatly benefit from one another. By sharing your expertise to people, you are amplifying the benefits of having that knowledge that could potentially help them make their lives better. All these concepts and principles are useful guides even if you’re just a beginner in the industry or established already.Nevertheless, you still have to work smart and consistently because all of these could fail if you are not going to act accordingly.
